I am picturing this as kind of a “bonus” section - if there is a big event coming up that there is a nice custom graphic for, and a bit more information than just a date and time, we can have this feature section to really draw attention. Depending on your preference or priorities, this could be placed above or below the “regular” upcoming events listing. 

This section would only appear when necessary, and I would assume only having one of these feature events at a time, although it could be expanded to several at any time.